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Olay Targets Millennials with New Line

Published January 29, 2013
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Olay understands that millennials need skin care that keeps up with their 24/7 lifestyle. Therefore, the brand presents Fresh Effects ($4.99-$12.99), a full line of skin care products that “gives them everything they want, and none of what they don’t,” according to the company.

A power brush, refreshing cleansers and hydrating moisturizers are designed to provide “unstoppable freshness” that lasts from day to night.

More info: www.catchherifyoucan.com or www.olay.com

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