Voting closed last month for Avon’s Makeup Mavens, the direct-seller’s exclusive makeup video contest for Avon representatives nationwide. More than 600 reps submitted how-to beauty videos for the chance to be crowned one of four Makeup Mavens who will serve as Avon Color Brand Ambassadors throughout 2013.
Consumers were able to vote for their favorite how-to beauty video from 60 Avon representative semi-finalists on Avon’s new YouTube Channel, www.youtube.com/AvonMakeupMaven. Sixty semi-finalists, including the four finalists, will travel to New York City in February 2013 to participate in a makeup master class with Avon celebrity makeup artist Paul Innis. They will also tour Avon’s R&D facility in Suffern, NY and share ideas with Avon’s product development team.