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Fit To Print



Bare Minerals collaborates with designer Jonathan Adler.



By Melissa Meisel, Associate Editor



Published January 22, 2013
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Fit To Print

Fashion is not something that exists solely between necklines and hemlines. Fashion is in the sky and in the street. Fashion has to do with ideas, the way we live, and what is happening, said the legendary Coco Chanel. Fashion and design are also key elements in the beauty industry as well, as seen in the allure of a stylish package.
 
Accordingly, beauty editors were recently invited to celebrate a “unique creative collaboration” home design expert Jonathan Adler and Leslie Blodgett, creator of Bare Minerals, at a cocktail soiree at Adler’s retail space in New York City. The Madison Avenue shop, packed to the brim with kitschy housewares such as Mullet Mugs and King of Hearts candleholders, featured the noteworthy new beauty addition for all to fete: Jonathan Adler for Bare Minerals Deluxe Original Foundation Broad Spectrum SPF 15 with a Handy Buki Brush and Collectible Box ($60). The kit launches this monrh at Bare Minerals boutiques, BareMinerals.com, Ulta, Sephora.com and Nordstrom. For Holiday 2012, the company rolled out a Limited Editiom Deluxe Size foundation SKU in a ready-to-gift gold box.
 
 
Jonathan Adler and Leslie Blodgett.
According to both Blodgett and Adler, the project was developed by a word-of-mouth connection. Blodgett, a fan of Adler’s decorating ideas, decided to contact his company to develop packaging for her award-winning mineral makeup. Once Adler heard the raves from his staff about Blodgett’s coveted cosmetics, it was a “no-brainer” to work together.

“One of the best parts of this product is the packaging,” Quinta Gaines, manager, global public relations, Bare Minerals, San Francisco, told Happi during a personal product demo. “After you’ve finished the powder, you can save the case and use it to store jewelry or other small items.”
 
Jonathan Adler and Leslie Blodgett.
The jar’s cap features the signature 1970s-style chevron print often seen in Adler’s work, in whimsical hues of maroon, fuchsia, olive and orange. The complementary brush handle also utilizes the design to complete the look.
 
“I believe we’re all beautiful on the inside,” said Adler about the project. “But you might as well do what you can on the outside.”
 
 
A limited edition powder foundation and kabuki brush kit.
Designer and beauty collaborations are all the rage right now in the industry, as seen with a variety of recent launches. In celebration of its newly amplified Flaunt Collection, Sebastian Professional is introducing a co-branded, limited-edition gift set created with eyewear designer Kerin Rose. The shine-packed set includes crystallized sunglasses designed by Kerin Rose and Sebastian’s new Trilliance Shampoo and Conditioner. MAC Cosmetics also has been churning out a multitude of limited run SKUs during the past few years with style luminaries such as Vera Neumann, Lilly Pulitzer and Prabal Gurung, to name a few. And, Charlotte Ronson also partnered with Nivea for a cap design contest.
 


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