Through advancements in protein chemistry, TRI-K has pioneered new technology that effectively retains hair color through a natural and sustainable platform. Quinoa Pro EX (INCI: Hydrolyzed quinoa) is a hydrolyzed protein that penetrates the hair shaft to prevent damage, while adding control and manageability. Quinoa is also considered a complete protein with all eight essential amino acids. In addition, this botanically-derived ingredient is paraben-free and gluten-free, making it ideal for natural and mild formulations.
In a series of experiments involving leading hair dye brands, Quinoa Pro EX showed consistent improvement in hair color retention. Using applications ranging from hair dyes, shampoos and conditioners, this novel ingredient showed meaningful results, according to TRI-K.
More info: www.tri-k.com