Supplier's Corner

New Hair Color Retention Solution from TRI-K

January 29, 2013

Increasing consumer demands for effective and long-lasting solutions have significantly complicated both the science and the art involved in developing finished products for hair color retention. Whether subtly masking grays or completely changing their look, consumers expect their color to last. Yet in reality, frequent shampooing and UV exposure cause color to fade and hair to lose its vibrancy and shine much sooner than desired.

Through advancements in protein chemistry, TRI-K has pioneered new technology that effectively retains hair color through a natural and sustainable platform. Quinoa Pro EX (INCI: Hydrolyzed quinoa) is a hydrolyzed protein that penetrates the hair shaft to prevent damage, while adding control and manageability. Quinoa is also considered a complete protein with all eight essential amino acids. In addition, this botanically-derived ingredient is paraben-free and gluten-free, making it ideal for natural and mild formulations.

In a series of experiments involving leading hair dye brands, Quinoa Pro EX showed consistent improvement in hair color retention. Using applications ranging from hair dyes, shampoos and conditioners, this novel ingredient showed meaningful results, according to TRI-K.

More info: www.tri-k.com
  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.