Increasing consumer demands for effective and long-lasting solutions have significantly complicated both the science and the art involved in developing finished products for hair color retention. Whether subtly masking grays or completely changing their look, consumers expect their color to last. Yet in reality, frequent shampooing and UV exposure cause color to fade and hair to lose its vibrancy and shine much sooner than desired.
Through advancements in protein chemistry, TRI-K has pioneered new technology that effectively retains hair color through a natural and sustainable platform. Quinoa Pro EX (INCI: Hydrolyzed quinoa) is a hydrolyzed protein that penetrates the hair shaft to prevent damage, while adding control and manageability. Quinoa is also considered a complete protein with all eight essential amino acids. In addition, this botanically-derived ingredient is paraben-free and gluten-free, making it ideal for natural and mild formulations.
In a series of experiments involving leading hair dye brands, Quinoa Pro EX showed consistent improvement in hair color retention. Using applications ranging from hair dyes, shampoos and conditioners, this novel ingredient showed meaningful results, according to TRI-K.
More info: www.tri-k.com