“The result is a luxurious, moisturizing feel plus much more, including intense shine and protection from color fading,” said Beth Johnson, Dow Corning’s global technology leader for hair care. “Coupled with daily grooming, chemical and heat treatments, and a fashion-forward attitude, it can be difficult to maintain healthy-looking hair, even with regular conditioning. The new silicone emulsion has a distinctive moisturizing effect, so when consumers run their fingers through their hair, they’ll experience a smooth, silky, almost gliding sensation.”
“More than half of all new hair care products already contain silicone because of its versatile sensory and functional benefits,” said Feifei Lin, Dow Corning’s global marketing leader for hair care. “Silicones are recognized in shampoos, conditioners and styling products for offering increased smoothness, strength, flexibility, and ease of combing along with shine, heat protection and color retention.”
“Among the advanced benefits of the new silicone emulsion is an ability to anchor itself to hair strands to give its moisturizing effects,” Johnson explained. “But of particular interest to consumers, our studies show this occurs without weighing down the hair. The result is a light feel, even after repeated use.” An important advantage of the new silicone emulsion is that it can be used to develop moisturizing conditioners for a wide range of hair types.
“One of the mega trends in hair care—and personal care in general—is that consumers look for products that are created especially for their individual needs,” Lin said. “While that’s an important component of today’s market, it’s also good to know that the new silicone emulsion is adaptable for products that benefit all hair types.”
More info: www.dowcorning.com/personalcare