Breaking News

3…2…1: Axe’s New Campaign is on the Launch Pad

February 13, 2013

Axe is going where few have gone before—space. The Unilever brand is creating the Axe Apollo Space Academy (AASA) with one of the first men to walk on the moon, Buzz Aldrin. Starting last month, by joining AASA at AxeApollo.com, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).

Axe is creating the Axe Apollo Space Academy with the help of Buzz Aldrin. Axe is asking guys and girls from 60 countries in 45 languages around the globe to sign up for the AASA by creating their astronaut profile on the website and telling the world why they deserve to go to space. Those with the most votes will win a place at the final stage at the AXE Global Space Camp in Orlando, FL where the final 22 space travelers will be selected based on competitive space-simulation challenges.

 

Axe is creating the Axe Apollo Space Academy with the help of Buzz Aldrin.
Axe, known as Lynx in some parts of the world, with SXC has secured 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace’s Lynx suborbital space plane that will take passengers more than 100 kilometers into space, achieving astronaut status.

Space Expedition Corporation’s (SXC) goal is to offer daily commercial flights into space as of 2014 on the XCOR Aerospace’s Lynx suborbital reusable launch vehicle.
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?