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3…2…1: Axe’s New Campaign is on the Launch Pad



Published February 13, 2013
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Axe is going where few have gone before—space. The Unilever brand is creating the Axe Apollo Space Academy (AASA) with one of the first men to walk on the moon, Buzz Aldrin. Starting last month, by joining AASA at AxeApollo.com, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).

Axe is creating the Axe Apollo Space Academy with the help of Buzz Aldrin. Axe is asking guys and girls from 60 countries in 45 languages around the globe to sign up for the AASA by creating their astronaut profile on the website and telling the world why they deserve to go to space. Those with the most votes will win a place at the final stage at the AXE Global Space Camp in Orlando, FL where the final 22 space travelers will be selected based on competitive space-simulation challenges.

 

Axe is creating the Axe Apollo Space Academy with the help of Buzz Aldrin.
Axe, known as Lynx in some parts of the world, with SXC has secured 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace’s Lynx suborbital space plane that will take passengers more than 100 kilometers into space, achieving astronaut status.

Space Expedition Corporation’s (SXC) goal is to offer daily commercial flights into space as of 2014 on the XCOR Aerospace’s Lynx suborbital reusable launch vehicle.


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