Beiersdorf Inc. has rolled out a consumer awareness and fundraising initiative to support National Mentoring Month. Currently, Beiersdorf has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recognition of National Mentoring Month, the company, in partnership with Big Brothers Big Sisters, has created a three-month consumer awareness and fundraising initiative that will raise $100,000 to make a big difference for the Big Brothers Big Sisters network.
The brand also rolled out a Big Brothers Big Sisters app on Facebook. The app gives shoppers the opportunity to purchase Nivea, Nivea Men, Eucerin and Aquaphor products from online retail partners. For every $10 spent, Beiersdorf will donate $1 to Big Brothers Big Sisters’ mentoring programs. As a thank you for using the app, Beiersdorf will offer consumers a sample of choice.
In addition to online fundraising, which will continue through March 2013, Beiersdorf will spread the word on how consumers can do their share to mentor our youth. During the month of February, national retail partners such as Walmart, Walgreens, Kroger and numerous others are lending their support for the cause with in-store “Skincare that really cares” displays, which will help to further spread the word about mentoring.