In an effort to gain a better understanding of the current needs and preferences of dental professionals nationwide, Crest Oral-B kicked off a partnership with dental hygienists at CareerFusion, a dental professional career retreat held last month in Daytona, FL.
Dr. Veronica Sanchez, global scientific communications director, and Beth Thompson, president and founder of CareerFusion, at the Crest Oral-B 100 Years of Dental Hygiene celebration at CareerFusion 2013.
During the meeting, Crest Oral-B also celebrated the anniversary of 100 years of dental hygiene by thanking CareerFusion hygienists and revealing its plans to show its gratitude throughout the year at dental conventions, in trades and through promotions on the Crest Oral-B Dental Professional Facebook page.
Throughout the four-day conference, Crest Oral-B hosted several roundtable and one-on-one discussions with the attending dental professionals to better understand their needs, how the brands can support them and what tools enable them to succeed in their profession. The attendees received several products to try in the weeks leading up to the event as well as a preview of a new power technology.
Dr. Sanchez joins Wendy Bebey, professional relations manager at Crest and Oral-B.
“At Crest and Oral-B, we know how extremely valuable hygienists are to the oral health field, and we’re thrilled to celebrate their dedication and hard work,” said Wendy Bebey, hygienist relations manager, Procter and Gamble. “As a platform for dental professionals to take their careers to the next level, CareerFusion was the ideal setting to acknowledge the great work hygienists do each and every day and to thank them for all that they do to improve the oral health cause.”