Dove Hair premiered a new video short that celebrates the many meanings of color at the Dove Color Care Salon in Park City, UT in connection with the town’s annual festival. The salon, part of the Talent Resources Gifting Suite, added color to the winter white landscape of Park City’s premiere film festival and marked the launch of the New Dove Color Care collection that keeps colored hair vibrant for up to eight weeks.
“Just like films have the power to enthuse viewers with their vibrant and colorful storytelling, the Dove Color Care collection inspires women to experience the vibrant feeling of color,” said David Rubin, director, Unilever Hair Care. “This makes the Park City film festival the ideal backdrop for introducing women to our new Dove Color Care collection and video short.”
At the Dove Color Care Salon, women received wash and dry services with new Dove Color Care products. Celebrity stylist Matt Fugate was on-hand offering expert hair services and tips for maintaining vibrant and luminous color. Women were also able to add a pop of vibrant color to their hair with clip-on colored hairpieces.
More info: www.unileverusa.com