“Just like films have the power to enthuse viewers with their vibrant and colorful storytelling, the Dove Color Care collection inspires women to experience the vibrant feeling of color,” said David Rubin, director, Unilever Hair Care. “This makes the Park City film festival the ideal backdrop for introducing women to our new Dove Color Care collection and video short.”
At the Dove Color Care Salon, women received wash and dry services with new Dove Color Care products. Celebrity stylist Matt Fugate was on-hand offering expert hair services and tips for maintaining vibrant and luminous color. Women were also able to add a pop of vibrant color to their hair with clip-on colored hairpieces.
More info: www.unileverusa.com