To help rollout Advanced Haircare, its new hair care franchise that’s five years in the making, L’Oréal Paris embarked on a program to give away one million product samples exclusively on the brand’s Facebook page on January 15.
“With 1.7 million U.S. fans and over 14 million fans globally, Facebook has become the definitive location for women who love L’Oréal Paris to share, discuss and learn about the latest in beauty products. It’s great that L’Oréal Paris has chosen to utilize Facebook to give away these new Advanced Haircare products to 1 million of their biggest fans,” said Tom Arrix, Facebook’s vice president of global marketing solutions and head of US sales.
L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page
Published February 13, 2013
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