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Lysol and Tide Ads Resonate According to Ace Metrix

February 12, 2013

Ace Metrix has named the top TV brand advertisers and ads of 2012 and the Top 20 most effective individual ads of the year, a list representing the highest scoring ads across 28 industries and nearly 6,000 ads during the past year. Among the 2012 “Brand of the Year” category winners were Lysol cleaners (household category) with an average Ace score of 610 and Dr. Scholl’s (personal care category), which tallied 574.

The score is the measure of an ad’s creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the US TV viewing audience. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as persuasion, relevance, information, attention, change, desire and watchability.

The Top Ads of the Year list is comprised of the 20 ads with the highest Ace Scores. Tide’s “Portable Stain Eraser” ad ranked fourth on that list followed by Lysol Cleaners “The All in One Kitchen” spot, which came in fifth.

“2012 was a year marked by creative strategies that stressed innovation while embracing cause and humor,” said Peter Daboll, CEO, Ace Metrix. “The number of brands airing voluminous amounts of quality creative and still beating the competition is noteworthy.”
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