The score is the measure of an ad’s creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the US TV viewing audience. The results are presented on a scale of 1-950, which represents scoring on creative attributes such as persuasion, relevance, information, attention, change, desire and watchability.
The Top Ads of the Year list is comprised of the 20 ads with the highest Ace Scores. Tide’s “Portable Stain Eraser” ad ranked fourth on that list followed by Lysol Cleaners “The All in One Kitchen” spot, which came in fifth.
“2012 was a year marked by creative strategies that stressed innovation while embracing cause and humor,” said Peter Daboll, CEO, Ace Metrix. “The number of brands airing voluminous amounts of quality creative and still beating the competition is noteworthy.”