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nationwide Kiss & Tell live experiment

February 13, 2013

With signs pointing to stubble as the culprit in the decline of kissing, P&G Powerhouse brand Gillette is asking America to weigh in by launching what it calls a “nationwide Kiss & Tell live experiment.” The Kiss & Tell live experiment is making its way through 15 US cities to find out if women prefer to kiss stubble or smooth shaven skin. The event kicked off in New York City and Los Angeles on Jan. 16.
 Through Feb. 6, women and their stubbled guys were invited to participate in the Kiss & Tell live experiment in-person—first kissing with stubble, then shaving on-site, then kissing without—to reveal what women prefer.

Actress and singer-songwriter Nikki Reed was present to get the sparks flying in New York, with Grammy Award nominated singer and songwriter Keri Hilson putting her kiss to the test at the Los Angeles stop. TV personality, producer, actress and designer Kristin Cavallari will join in Chicago and singer, actress, TV personality and entrepreneur Adrienne Bailon will discover kissability in Miami. There was also a concurrent online option at

Gillette planned to announce the results of the national Kiss & Tell experiment on Valentine’s Day with the world’s largest shave and kiss event hosted by a surprise celebrity couple. Hundreds of men and women will attempt to break two Guinness Book of World Records, the largest shave lesson and the most kisses in a minute by a pair.
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