Breaking News

Reviver - product that pioneers an entirely new category of consumer products

February 13, 2013

Billed as a “product that pioneers an entirely new category of consumer products,” Reviver is a reusable clothing wipe that eliminates unwanted aromas on clothes and hair, according to Kusin & Kusin Ltd., the Dallas-based consumer goods company behind the launch.

Users slide the Reviver sleeve over their fingers and rub it against their clothes and hair to release odor-neutralizing compounds and leave behind a just-laundered scent. The amount of freshness is achieved through the length and pressure of the application, according to the company. Each wipe comes in a resealable foil packet and delivers multiple treatments.

Reviver is available in select retail locations and online at www.reviver.com
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.