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Tru Fragrance has named Virtual Lily as its “HipNote” for Spring

Published February 13, 2013
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Fragrance development company Tru Fragrance has named Virtual Lily as its “HipNote” for Spring. Inspired by the blossoming “TechNature” trend, defined by the marriage of technology and nature, the note is a modern take on the traditional spring blooming flower, lily of the valley.

Also known in perfumery as muguet, the flower signifies happiness and is recognized in parts of the world as a symbol to welcome and celebrate spring. A representation of femininity and chastity, the lily of the valley flower is highly delicate. Its gentle nature means that oil cannot be extracted from the flower and therefore all muguet fragrance notes are synthetic. A classic and important note, muguet provides a clean floralcy while its earthy base has a sexy edge, said the compaany.

“New technology is everywhere we turn, and Virtual Lily celebrates the union of technology and nature within the beauty space,” said Ann Colville Somma, director of product development for Tru Fragrance.

More info: www.facebook.com/Hipnozes

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