Also known in perfumery as muguet, the flower signifies happiness and is recognized in parts of the world as a symbol to welcome and celebrate spring. A representation of femininity and chastity, the lily of the valley flower is highly delicate. Its gentle nature means that oil cannot be extracted from the flower and therefore all muguet fragrance notes are synthetic. A classic and important note, muguet provides a clean floralcy while its earthy base has a sexy edge, said the compaany.
“New technology is everywhere we turn, and Virtual Lily celebrates the union of technology and nature within the beauty space,” said Ann Colville Somma, director of product development for Tru Fragrance.
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