Online Exclusives

Emerald City

By Melissa Meisel , Associate Editor | February 12, 2013

Green is going to be big for eyes and nails this Spring.

Pantone is making others green with envy, as it just named the Color of the Year for 2013. Pantone LLC, an X-Rite company—a global authority on color and provider of professional color standards for the design industries—predicts Pantone 17-5641 Emerald will top color charts in 2013.

According to the company, the 2012 Color of the Year, Tangerine Tango—a spirited, reddish orange—provided the energy boost the industry needed to recharge and move forward. Emerald—a vivid, verdant green—enhances a sense of well-being further by inspiring insight, as well as promoting balance and harmony, according to Pantone.

Emerald green is the top hue for 2013.
“Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute, New York. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Equally harmonious on the cosmetic color wheel, Emerald dramatizes all eye colors as it beautifully enhances green eyes, is compatible to blue eyes, emphasizes the green undertone in hazel eyes and intensifies brown eyes to make them appear deeper, according to Pantone. Emerald is also a perfect complement to peaches, pinks, roses, ruby reds and aubergines—offering a variety of lipstick and blush options. For those who want to sparkle and stand out, Emerald is the perfect punctuation point in nail color because of its complementary nature too.

Pantone will team up with Sephora for a March 2013 beauty collaboration. The limited edition 2013 Color of the Year beauty collection features a variety of products in emerald, including eyeshadow, nail polish and accessories, and will be available at Sephora stores across the US, Sephora inside JCP and

“At Sephora, we pride ourselves on giving our clients first access to what’s on trend—whether that’s a color, a formula or an ingredient story. With the 2013 Color of the Year collection, we achieve all of the above and we couldn’t have a better partner than Pantone,” said Margarita Arriagada, senior vice president of merchandising for Sephora.
Here’s a look at some other leading green rollouts in in color cosmetics:

Fragrance beads of French Clary Sage by Lisa Hoffman.
Lisa Hoffman Beauty French Clary Sage Fragrance Bracelet ($65) features a round charm that encases spherical wood beads featuring a proprietary delivery system that slowly releases perfume as they are exposed to air. Yellow freesia and sparkling watery notes complement the fresh, optimistic scent of French Clary Sage, conjuring feelings of confidence and happiness. Jade beads are fashionably green. This product is sold on HSN and at

Get Pantone’s Color of the Year, Emerald, on nails with Henley Regatta and British Racing Green by Butter London ($15 each). Glitters like the Thames on a sunny day with Henley Regatta, a fusion of green and blue glitter that varies in intensity depending on the light. British Racing Green is a dark, “hunter green” that has been the backstage darling of many fashion shows. Fun fact: this hue is the international motor racing color of Great Britain and used to be the standard paint on all Formula One racing cars in the days before sponsorship. More info:
Jane Iredale PurePressed Eye Shadow in Emerald ($19) is a highly pigmented shadow said to be simple to blend, sensitivity tested and longwearing for all-day eye color. The shadow is ideal for shading, highlighting, contouring and lining, and may be applied wet or dry to compliment any look. More info:

This natural nail polish brings emerald green to fingertips.
Mineral Fusion Nail Lacquer ($7.99), sold at Whole Foods Markets, is made with antioxidant-rich minerals and available in 30 shades, including this deep green. More info:

Jesse’s Girl Cosmetics’ Glitter Eye Liner in Emerald City ($1.99) has flecks of glitter to give eyes an extra bit of shine. It also features a cap with a built-in sharpener. Jesse’s Girl Glitter Eye Liners are available at Rite Aid stores as well as online at

Streekers ($11.95) temporary color for hair in green adds a pop of emerald with no commitment. According to the company, unlike mascaras or gel-based colors that only coat the surface, Streekers actually bond to the hair and won’t flake off when brushed. More info:

Glo Minerals Precise Micro Eyeliner in Teal ($12) is a jewel of a color and looks more green than blue. This creamy eyeliner glides across the lash line with ease and precision. Use the ultra fine point tip to create that fine line along the lashes for a daytime look or easily smoke out the eyes with the Smudge Brush for a more dramatic nighttime look. ($12) More info:

Paradise Makeup AQ in Green ($11.95) is semi-soft, water-activated moist cake makeup co-created with Mehron by Jinny Houle, a world renowned body painting artist. Because it is water-activated, the hues of the colors can be controlled by the artist. Professional body painters and face painters love the ease of application and the ability to fully control the depth of the colors. Glycerin, avocado oil and cocoa butter provide rich, vibrant, color-saturated coverage, according to the company.
More info:

Tarte is slimming down its chunky eyeliner stick with the new Skinny SmoulderEyes ($19). It features Amazonian clay, is waterproof and is available in emerald green for Spring 2013.
More info:
Lancome's new Mint Jolie palette features shades of green.
The Lancome Color Design 5-Pan Palette in Mint Jolie ($49) is a versatile, all-in-one kit to create a full eye look for day or night.Contour, sculpt and lift in soft day colors or intensify with dramatic evening hues for smoldering smoky effects with pops of green of course. More info:

Estée Lauder introduces “unparalleled texture, extreme performance and intense color” in creme eyeshadow, with Pure Color Stay-on Shadow Paints, in Extreme Emerald ($24). With 12-hour wear, this mousse eyecolor is infused with True Vision Technology—a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look.
Pure Ice’s Not Now is the perfect way to have the 2013 emerald trend right at your fingertips! Available at Walmart stores nationwide for$1.98. More info:
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Shine On

    Shine On

    Christine Esposito, Associate Editor||March 6, 2017
    Jelmar’s Tarn-X tarnish remover celebrates 50th anniversary.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • Care for Your Hair

    Care for Your Hair

    Melissa Meisel, Associate Editor||February 27, 2017
    Salon expert Richard Jay talks about protecting tresses.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Coast To Coast

    Coast To Coast

    Melissa Meisel, Associate Editor||January 30, 2017
    Natural hand wash brand is aiming to make an environmental difference.

  • Switch It Up

    Switch It Up

    Christine Esposito, Associate Editor||January 30, 2017
    Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Pro Pigments

    Pro Pigments

    Melissa Meisel, Associate Editor||December 12, 2016
    Makeup brand Kryloan has a rich history in the industry and now open doors at a NYC flagship.

  • Fast Forward

    Fast Forward

    Melissa Meisel, Associate Editor||December 12, 2016
    Doug Cooper of IP Brands is thinking ahead when it comes to beauty trends.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.