Online Exclusives

Emerald City

By Melissa Meisel , Associate Editor | February 12, 2013

Green is going to be big for eyes and nails this Spring.

Pantone is making others green with envy, as it just named the Color of the Year for 2013. Pantone LLC, an X-Rite company—a global authority on color and provider of professional color standards for the design industries—predicts Pantone 17-5641 Emerald will top color charts in 2013.

According to the company, the 2012 Color of the Year, Tangerine Tango—a spirited, reddish orange—provided the energy boost the industry needed to recharge and move forward. Emerald—a vivid, verdant green—enhances a sense of well-being further by inspiring insight, as well as promoting balance and harmony, according to Pantone.


 
Emerald green is the top hue for 2013.
“Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute, New York. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Equally harmonious on the cosmetic color wheel, Emerald dramatizes all eye colors as it beautifully enhances green eyes, is compatible to blue eyes, emphasizes the green undertone in hazel eyes and intensifies brown eyes to make them appear deeper, according to Pantone. Emerald is also a perfect complement to peaches, pinks, roses, ruby reds and aubergines—offering a variety of lipstick and blush options. For those who want to sparkle and stand out, Emerald is the perfect punctuation point in nail color because of its complementary nature too.

Pantone will team up with Sephora for a March 2013 beauty collaboration. The limited edition 2013 Color of the Year beauty collection features a variety of products in emerald, including eyeshadow, nail polish and accessories, and will be available at Sephora stores across the US, Sephora inside JCP and Sephora.com.

“At Sephora, we pride ourselves on giving our clients first access to what’s on trend—whether that’s a color, a formula or an ingredient story. With the 2013 Color of the Year collection, we achieve all of the above and we couldn’t have a better partner than Pantone,” said Margarita Arriagada, senior vice president of merchandising for Sephora.
 
Here’s a look at some other leading green rollouts in in color cosmetics:

Fragrance beads of French Clary Sage by Lisa Hoffman.
Lisa Hoffman Beauty French Clary Sage Fragrance Bracelet ($65) features a round charm that encases spherical wood beads featuring a proprietary delivery system that slowly releases perfume as they are exposed to air. Yellow freesia and sparkling watery notes complement the fresh, optimistic scent of French Clary Sage, conjuring feelings of confidence and happiness. Jade beads are fashionably green. This product is sold on HSN and at www.lisahoffmanbeauty.com

Get Pantone’s Color of the Year, Emerald, on nails with Henley Regatta and British Racing Green by Butter London ($15 each). Glitters like the Thames on a sunny day with Henley Regatta, a fusion of green and blue glitter that varies in intensity depending on the light. British Racing Green is a dark, “hunter green” that has been the backstage darling of many fashion shows. Fun fact: this hue is the international motor racing color of Great Britain and used to be the standard paint on all Formula One racing cars in the days before sponsorship. More info: www.butterlondon.com
 
Jane Iredale PurePressed Eye Shadow in Emerald ($19) is a highly pigmented shadow said to be simple to blend, sensitivity tested and longwearing for all-day eye color. The shadow is ideal for shading, highlighting, contouring and lining, and may be applied wet or dry to compliment any look. More info: shop.janeiredale.com

This natural nail polish brings emerald green to fingertips.
Mineral Fusion Nail Lacquer ($7.99), sold at Whole Foods Markets, is made with antioxidant-rich minerals and available in 30 shades, including this deep green. More info: www.mineralfusion.com

Jesse’s Girl Cosmetics’ Glitter Eye Liner in Emerald City ($1.99) has flecks of glitter to give eyes an extra bit of shine. It also features a cap with a built-in sharpener. Jesse’s Girl Glitter Eye Liners are available at Rite Aid stores as well as online at www.jessesgirlcosmetics.com.

Streekers ($11.95) temporary color for hair in green adds a pop of emerald with no commitment. According to the company, unlike mascaras or gel-based colors that only coat the surface, Streekers actually bond to the hair and won’t flake off when brushed. More info: www.streekers.com

Glo Minerals Precise Micro Eyeliner in Teal ($12) is a jewel of a color and looks more green than blue. This creamy eyeliner glides across the lash line with ease and precision. Use the ultra fine point tip to create that fine line along the lashes for a daytime look or easily smoke out the eyes with the Smudge Brush for a more dramatic nighttime look. ($12) More info: www.gloprofessional.com

Paradise Makeup AQ in Green ($11.95) is semi-soft, water-activated moist cake makeup co-created with Mehron by Jinny Houle, a world renowned body painting artist. Because it is water-activated, the hues of the colors can be controlled by the artist. Professional body painters and face painters love the ease of application and the ability to fully control the depth of the colors. Glycerin, avocado oil and cocoa butter provide rich, vibrant, color-saturated coverage, according to the company.
More info: www.mehron.com.

Tarte is slimming down its chunky eyeliner stick with the new Skinny SmoulderEyes ($19). It features Amazonian clay, is waterproof and is available in emerald green for Spring 2013.
More info: www.tarte.com
 
 
Lancome's new Mint Jolie palette features shades of green.
The Lancome Color Design 5-Pan Palette in Mint Jolie ($49) is a versatile, all-in-one kit to create a full eye look for day or night.Contour, sculpt and lift in soft day colors or intensify with dramatic evening hues for smoldering smoky effects with pops of green of course. More info: www.lancome-usa.com

Estée Lauder introduces “unparalleled texture, extreme performance and intense color” in creme eyeshadow, with Pure Color Stay-on Shadow Paints, in Extreme Emerald ($24). With 12-hour wear, this mousse eyecolor is infused with True Vision Technology—a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look.
 
Pure Ice’s Not Now is the perfect way to have the 2013 emerald trend right at your fingertips! Available at Walmart stores nationwide for$1.98. More info: http://baricosmetics.com/
 
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