Online Exclusives

Emerald City

By Melissa Meisel , Associate Editor | February 12, 2013

Green is going to be big for eyes and nails this Spring.

Pantone is making others green with envy, as it just named the Color of the Year for 2013. Pantone LLC, an X-Rite company—a global authority on color and provider of professional color standards for the design industries—predicts Pantone 17-5641 Emerald will top color charts in 2013.

According to the company, the 2012 Color of the Year, Tangerine Tango—a spirited, reddish orange—provided the energy boost the industry needed to recharge and move forward. Emerald—a vivid, verdant green—enhances a sense of well-being further by inspiring insight, as well as promoting balance and harmony, according to Pantone.

Emerald green is the top hue for 2013.
“Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute, New York. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Equally harmonious on the cosmetic color wheel, Emerald dramatizes all eye colors as it beautifully enhances green eyes, is compatible to blue eyes, emphasizes the green undertone in hazel eyes and intensifies brown eyes to make them appear deeper, according to Pantone. Emerald is also a perfect complement to peaches, pinks, roses, ruby reds and aubergines—offering a variety of lipstick and blush options. For those who want to sparkle and stand out, Emerald is the perfect punctuation point in nail color because of its complementary nature too.

Pantone will team up with Sephora for a March 2013 beauty collaboration. The limited edition 2013 Color of the Year beauty collection features a variety of products in emerald, including eyeshadow, nail polish and accessories, and will be available at Sephora stores across the US, Sephora inside JCP and

“At Sephora, we pride ourselves on giving our clients first access to what’s on trend—whether that’s a color, a formula or an ingredient story. With the 2013 Color of the Year collection, we achieve all of the above and we couldn’t have a better partner than Pantone,” said Margarita Arriagada, senior vice president of merchandising for Sephora.
Here’s a look at some other leading green rollouts in in color cosmetics:

Fragrance beads of French Clary Sage by Lisa Hoffman.
Lisa Hoffman Beauty French Clary Sage Fragrance Bracelet ($65) features a round charm that encases spherical wood beads featuring a proprietary delivery system that slowly releases perfume as they are exposed to air. Yellow freesia and sparkling watery notes complement the fresh, optimistic scent of French Clary Sage, conjuring feelings of confidence and happiness. Jade beads are fashionably green. This product is sold on HSN and at

Get Pantone’s Color of the Year, Emerald, on nails with Henley Regatta and British Racing Green by Butter London ($15 each). Glitters like the Thames on a sunny day with Henley Regatta, a fusion of green and blue glitter that varies in intensity depending on the light. British Racing Green is a dark, “hunter green” that has been the backstage darling of many fashion shows. Fun fact: this hue is the international motor racing color of Great Britain and used to be the standard paint on all Formula One racing cars in the days before sponsorship. More info:
Jane Iredale PurePressed Eye Shadow in Emerald ($19) is a highly pigmented shadow said to be simple to blend, sensitivity tested and longwearing for all-day eye color. The shadow is ideal for shading, highlighting, contouring and lining, and may be applied wet or dry to compliment any look. More info:

This natural nail polish brings emerald green to fingertips.
Mineral Fusion Nail Lacquer ($7.99), sold at Whole Foods Markets, is made with antioxidant-rich minerals and available in 30 shades, including this deep green. More info:

Jesse’s Girl Cosmetics’ Glitter Eye Liner in Emerald City ($1.99) has flecks of glitter to give eyes an extra bit of shine. It also features a cap with a built-in sharpener. Jesse’s Girl Glitter Eye Liners are available at Rite Aid stores as well as online at

Streekers ($11.95) temporary color for hair in green adds a pop of emerald with no commitment. According to the company, unlike mascaras or gel-based colors that only coat the surface, Streekers actually bond to the hair and won’t flake off when brushed. More info:

Glo Minerals Precise Micro Eyeliner in Teal ($12) is a jewel of a color and looks more green than blue. This creamy eyeliner glides across the lash line with ease and precision. Use the ultra fine point tip to create that fine line along the lashes for a daytime look or easily smoke out the eyes with the Smudge Brush for a more dramatic nighttime look. ($12) More info:

Paradise Makeup AQ in Green ($11.95) is semi-soft, water-activated moist cake makeup co-created with Mehron by Jinny Houle, a world renowned body painting artist. Because it is water-activated, the hues of the colors can be controlled by the artist. Professional body painters and face painters love the ease of application and the ability to fully control the depth of the colors. Glycerin, avocado oil and cocoa butter provide rich, vibrant, color-saturated coverage, according to the company.
More info:

Tarte is slimming down its chunky eyeliner stick with the new Skinny SmoulderEyes ($19). It features Amazonian clay, is waterproof and is available in emerald green for Spring 2013.
More info:
Lancome's new Mint Jolie palette features shades of green.
The Lancome Color Design 5-Pan Palette in Mint Jolie ($49) is a versatile, all-in-one kit to create a full eye look for day or night.Contour, sculpt and lift in soft day colors or intensify with dramatic evening hues for smoldering smoky effects with pops of green of course. More info:

Estée Lauder introduces “unparalleled texture, extreme performance and intense color” in creme eyeshadow, with Pure Color Stay-on Shadow Paints, in Extreme Emerald ($24). With 12-hour wear, this mousse eyecolor is infused with True Vision Technology—a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look.
Pure Ice’s Not Now is the perfect way to have the 2013 emerald trend right at your fingertips! Available at Walmart stores nationwide for$1.98. More info:
blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Ogee Opens for Business

    Ogee Opens for Business

    Christine Esposito, Associate Editor||October 10, 2016
    Banking on the power of jojoba oil, a Vermont-based start-up is the newest player in organic luxury skin care.

  • P&G’s Latest Patents

    P&G’s Latest Patents

    Christine Esposito, Associate Editor||October 10, 2016
    A look at recent patent and IP related news from the biggest household and personal care player in the US.

  • A Cosmetic Armor Against Pollution

    A Cosmetic Armor Against Pollution

    Julia Comas, Cristina Davi, Elena Canadas, Laia Gonzalez, Raquel Delgado, Lipotec SAU||October 3, 2016
    Lipotec’s Pollushield creates a barrier between skin and pollutants and boosts the antioxidative potential of skin.

  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Vintage Glamour Rules the Runways at NYFW

    Vintage Glamour Rules the Runways at NYFW

    Melissa Meisel, Associate Editor||September 12, 2016
    A look at trends in cosmetics and hairstyling.

  • Rock n Roll

    Rock n Roll

    Melissa Meisel, Associate Editor||September 6, 2016
    A new sunscreen applicator is slowly making noise in the industry.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • It

    It's a Shoe In!

    Melissa Meisel, Associate Editor||August 8, 2016
    Butter London links up with footwear designer for special collaboration.

  • The Power of Three

    The Power of Three

    Melissa Meisel, Associate Editor||August 1, 2016
    Iles Formula tri-system for tresses garners a celebrity following.