Online Exclusives

Nailing It on the Runways

By Melissa Meisel, Associate Editor | February 20, 2013

An array of enamel shades appear during New York Fashion Week.

The holiday season delivered an array of colors and textures in both nail and lip color to department store counters, according to The NPD Group, Inc., a global information company. A small, but growing category, the nail segment, consisting of color enamel, base/top coats and nail care, was even more impressive. Segment sales totaled $33 million through November 2012 and posted a 49% gain in dollar sales over 2011. Color enamel alone increased an astounding 51% in dollars year-to-date 2012.

The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures—from gel and caviar to velvet and sequin nails, according to NPD. Here’s a look at the most popular brands in department stores last year:

The Top-Selling Lip Colors
January through November 2012
1. Mac Lipstick
2. Lancôme L’Absolu Rouge
3. Lauder Pure Color Lipstick
Source: The NPD Group / BeautyTrends


The Top-Selling Nail Enamels
January through November 2012
1. Chanel Le Vernis Nail Enamel
2. Butter London 3 Free Nail Lacquer
3. Dior Rouge Vernis Nail Lacquer
Source: The NPD Group / BeautyTrends


OPI teamed up with Chloe Sevigny and Opening Ceremony for some stylish nail looks.
“The beauty industry generally benefits when consumers have higher levels of disposable income; however, the nail care industry has experienced strong growth in recent years, despite the weak economy,” noted Shannon Romanowski, beauty and personal care analyst at Mintel. “Nail polish offers women an affordable way to experiment with new colors and stay current with fashion trends, often for less than $10 a bottle. The affordability of nail polish, combined with new products and colors, makes nail care a reasonable splurge for lower- to middle-income women.”


At New York Fashion Week (NYFW), Fall 2013 fashion designs were highlighted by polished nails. From neutral crème to bold brights to textured, stick-on styles, there is something for everyone from the industry’s leading nail marketers. Here’s just a few news items making the buzz:



Artful nail prints by Orly at Emerson.
For the seventh consecutive season, Estée Lauder sponsored the beauty look (makeup and nails) at the Derek Lam Fall 2013 runway show on Feb. 10 at the Sean Kelly Gallery. Estée Lauder creative makeup director Tom Pecheux led a team of 13 makeup artists to create the stunninglook on 27 models while famed manicurist Jin Soon Choi and her teampolished their nailswith new Estée Lauder Pure Color Nail Lacquer in So Vain and Nudité (launching March 2013).

At the Heart Truth Red Dress show (held the day before the week kicks off), 20 celebrities walked the runway wearing red ensembles by top designers. Fashions by Badgley Mischka, Oscar de la Renta and Zac Posen, to name a few, were worn by Toni Braxton, Jillian Michaels, Gabby Douglas, Savannah Guthrie and others.

Deborah Lippmann, for the second year in a row, primped the nails for the event. Whether it was a manicure, pedicure, or both, she had various red hues for the models.

“We come prepared with all of our red lacquers, and use the one that works best for each woman,” explained Lippmann. “It’s really fun because the women can choose what they like. I’m very excited to not only work with these women, but to be part of such a wonderful cause again.”

Deborah Lippmann participated in The Heart Truth Red Dress show the day before Fashion Week opened.
Butter London’s global color ambassador Katie Hughes created “an intricate, embellished gem party” nail look for Libertine’s F/W 2013 collection. Inspired by art, the collection was a collage of color and embellishment. Hughes created a nail lacquer for the Libertine show, a golden hue, Marbs, which will be available in Summer 2013. She then placed crystals, which appeared on designs that walked the runway, cascading down the nail.

As seen at the Emerson Fall 2013 show, fabric-inspired nail art proved to be hot on the runway. New York City-based nail artist Miss Pop worked with Orly to create a lace nail look inspired by fabric from Emerson’s collection. To execute the intricate layered design, Miss Pop used Orly nail lacquers, treatment products and tools.

“For the models’ nails, we wanted to design a look that was romantic, but a little dark and edgy too. And nothing is more sexy and chic than the beautiful lace from the Emerson Fall 2013 collection,” said Miss Pop.

Described by lead manicurist Joy A. Johnson as an “airy shade with light dustings of sparkle, like fresh snow falling from the sky,” China Glaze Dandy Lyin’ Around was hand-selected by designer Tadashi Shoji and his team for the runway. The shade, from China Glaze’s Spring 2013 Avant Garden Collection, accented the models’ silvery-white eyeliner. This is the 9th season that China Glaze and Tadashi have worked together for NYFW.
 
Icy white brights at Tadashi by China Glaze.
OPI joined Jenni Kayne for the Fall/Winter 2013 presentation. Models wore OPI nail lacquer in MonSooner or Later. This bright coral red hue added a bold pop of color to the collection's mix of dark camel, black, nude, emerald and gold, according to the company. The nails complemented a similarly bright shade on lips.

OPI also joined Chloë Sevigny for the opening ceremony at its official New York Fashion Week debut. Inspired by the Occupy Wall Street movement, the line had a 1960s flair, featuring a color palette of black, pink, baby blue and cream. OPI nail lacquer in My Very First Knockwurst, which was also worn by Sevigny for the collection’s Fall/Winter 2013 look book, added a warm neutral complement to the eclectic clothing.

The presentation was held at St. Mark’s in the Bowery and featured five bands (including Kim Gordon of Sonic Youth) playing songs round-robin style while the models, including designer Sevigny, held signs with rotating slogans.
  • Trade Association Directory 2017

    February 2, 2017
    Contact details of trade associations that serve various segments of our industry and are mentioned frequently in Happi.

  • What the Halal  Is Going On?

    What the Halal Is Going On?

    Imogen Matthews , In-Cosmetics||February 2, 2017
    Demand for these beauty products is surging thanks to a fastgrowing Muslim population.

  • Relief for Sensitive Scalps

    Relief for Sensitive Scalps

    Guadalupe Pellon and Annette Mehling , BASF||February 2, 2017
    BASF researchers detail the attributes of the company’s highly effective hair care system focusing on scalp sensitivity.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • Cashing In on Coconuts

    Cashing In on Coconuts

    Melissa Meisel, Associate Editor||February 6, 2017
    Organic to Green is making waves for its new oils and eco-friendly packaging.

  • Monday Morning Quarterback

    Monday Morning Quarterback

    Christine Esposito, Associate Editor||February 6, 2017
    Super Bowl commercials are big business. Let’s look at some of personal and household care brands that bought spots this year

  • Catch These Rising Stars of Beauty

    Catch These Rising Stars of Beauty

    Nancy Jeffries, Contributing Editor||February 6, 2017
    Who won what at Fashion Group International's Rising Star awards show

  • Coast To Coast

    Coast To Coast

    Melissa Meisel, Associate Editor||January 30, 2017
    Natural hand wash brand is aiming to make an environmental difference.

  • Switch It Up

    Switch It Up

    Christine Esposito, Associate Editor||January 30, 2017
    Chicago startup seeks to shake up the AP/deo category with a new launch that meshes sustainability, style and scent.

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • The Top Stories of 2016

    The Top Stories of 2016

    December 26, 2016
    The companies and topics that grabbed headlines and your attention this year.

  • Positive Influence

    Positive Influence

    December 19, 2016
    Co-founder Elizabeth Scherle talks about her growing consumer review platform, top beauty products and more.

  • Pro Pigments

    Pro Pigments

    Melissa Meisel, Associate Editor||December 12, 2016
    Makeup brand Kryloan has a rich history in the industry and now open doors at a NYC flagship.

  • Fast Forward

    Fast Forward

    Melissa Meisel, Associate Editor||December 12, 2016
    Doug Cooper of IP Brands is thinking ahead when it comes to beauty trends.

  • Olivia Care Pays It Forward

    Olivia Care Pays It Forward

    Christine Esposito, Associate Editor||December 12, 2016
    Seeking post-election unity, a small natural personal care company hopes to cause a big wave of giving.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • Help for Up Above

    Help for Up Above

    Christine Esposito, Associate Editor||November 14, 2016
    A brand from Down Under is touting a new formulation for what’s missing on top.

  • Skin Care Sensation

    Skin Care Sensation

    Melissa Meisel, Associate Editor||November 7, 2016
    Circ Cell aims to be unique with formulations that uphold skin tone.

  • Get Ready, ‘Cause Here it Comes…

    Get Ready, ‘Cause Here it Comes…

    Christine Esposito, Associate Editor||November 1, 2016
    Skinphonic is a new brand created with a team of beauty experts and fronted by singer Smokey Robinson.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.