Online Exclusives

Nailing It on the Runways

By Melissa Meisel, Associate Editor | February 20, 2013

An array of enamel shades appear during New York Fashion Week.

The holiday season delivered an array of colors and textures in both nail and lip color to department store counters, according to The NPD Group, Inc., a global information company. A small, but growing category, the nail segment, consisting of color enamel, base/top coats and nail care, was even more impressive. Segment sales totaled $33 million through November 2012 and posted a 49% gain in dollar sales over 2011. Color enamel alone increased an astounding 51% in dollars year-to-date 2012.

The consumer has found new ways to express herself in beauty through an assortment of nail colors with unique finishes and textures—from gel and caviar to velvet and sequin nails, according to NPD. Here’s a look at the most popular brands in department stores last year:

The Top-Selling Lip Colors
January through November 2012
1. Mac Lipstick
2. Lancôme L’Absolu Rouge
3. Lauder Pure Color Lipstick
Source: The NPD Group / BeautyTrends


The Top-Selling Nail Enamels
January through November 2012
1. Chanel Le Vernis Nail Enamel
2. Butter London 3 Free Nail Lacquer
3. Dior Rouge Vernis Nail Lacquer
Source: The NPD Group / BeautyTrends


OPI teamed up with Chloe Sevigny and Opening Ceremony for some stylish nail looks.
“The beauty industry generally benefits when consumers have higher levels of disposable income; however, the nail care industry has experienced strong growth in recent years, despite the weak economy,” noted Shannon Romanowski, beauty and personal care analyst at Mintel. “Nail polish offers women an affordable way to experiment with new colors and stay current with fashion trends, often for less than $10 a bottle. The affordability of nail polish, combined with new products and colors, makes nail care a reasonable splurge for lower- to middle-income women.”


At New York Fashion Week (NYFW), Fall 2013 fashion designs were highlighted by polished nails. From neutral crème to bold brights to textured, stick-on styles, there is something for everyone from the industry’s leading nail marketers. Here’s just a few news items making the buzz:



Artful nail prints by Orly at Emerson.
For the seventh consecutive season, Estée Lauder sponsored the beauty look (makeup and nails) at the Derek Lam Fall 2013 runway show on Feb. 10 at the Sean Kelly Gallery. Estée Lauder creative makeup director Tom Pecheux led a team of 13 makeup artists to create the stunninglook on 27 models while famed manicurist Jin Soon Choi and her teampolished their nailswith new Estée Lauder Pure Color Nail Lacquer in So Vain and Nudité (launching March 2013).

At the Heart Truth Red Dress show (held the day before the week kicks off), 20 celebrities walked the runway wearing red ensembles by top designers. Fashions by Badgley Mischka, Oscar de la Renta and Zac Posen, to name a few, were worn by Toni Braxton, Jillian Michaels, Gabby Douglas, Savannah Guthrie and others.

Deborah Lippmann, for the second year in a row, primped the nails for the event. Whether it was a manicure, pedicure, or both, she had various red hues for the models.

“We come prepared with all of our red lacquers, and use the one that works best for each woman,” explained Lippmann. “It’s really fun because the women can choose what they like. I’m very excited to not only work with these women, but to be part of such a wonderful cause again.”

Deborah Lippmann participated in The Heart Truth Red Dress show the day before Fashion Week opened.
Butter London’s global color ambassador Katie Hughes created “an intricate, embellished gem party” nail look for Libertine’s F/W 2013 collection. Inspired by art, the collection was a collage of color and embellishment. Hughes created a nail lacquer for the Libertine show, a golden hue, Marbs, which will be available in Summer 2013. She then placed crystals, which appeared on designs that walked the runway, cascading down the nail.

As seen at the Emerson Fall 2013 show, fabric-inspired nail art proved to be hot on the runway. New York City-based nail artist Miss Pop worked with Orly to create a lace nail look inspired by fabric from Emerson’s collection. To execute the intricate layered design, Miss Pop used Orly nail lacquers, treatment products and tools.

“For the models’ nails, we wanted to design a look that was romantic, but a little dark and edgy too. And nothing is more sexy and chic than the beautiful lace from the Emerson Fall 2013 collection,” said Miss Pop.

Described by lead manicurist Joy A. Johnson as an “airy shade with light dustings of sparkle, like fresh snow falling from the sky,” China Glaze Dandy Lyin’ Around was hand-selected by designer Tadashi Shoji and his team for the runway. The shade, from China Glaze’s Spring 2013 Avant Garden Collection, accented the models’ silvery-white eyeliner. This is the 9th season that China Glaze and Tadashi have worked together for NYFW.
 
Icy white brights at Tadashi by China Glaze.
OPI joined Jenni Kayne for the Fall/Winter 2013 presentation. Models wore OPI nail lacquer in MonSooner or Later. This bright coral red hue added a bold pop of color to the collection's mix of dark camel, black, nude, emerald and gold, according to the company. The nails complemented a similarly bright shade on lips.

OPI also joined Chloë Sevigny for the opening ceremony at its official New York Fashion Week debut. Inspired by the Occupy Wall Street movement, the line had a 1960s flair, featuring a color palette of black, pink, baby blue and cream. OPI nail lacquer in My Very First Knockwurst, which was also worn by Sevigny for the collection’s Fall/Winter 2013 look book, added a warm neutral complement to the eclectic clothing.

The presentation was held at St. Mark’s in the Bowery and featured five bands (including Kim Gordon of Sonic Youth) playing songs round-robin style while the models, including designer Sevigny, held signs with rotating slogans.
blog comments powered by Disqus
  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Expanding Erbaviva

    Expanding Erbaviva

    Christine Esposito, Associate Editor||September 13, 2016
    A farm-to-bottle organic brand celebrates its 20th anniversary with a new look, new products and plans to expand in the US.

  • Vintage Glamour Rules the Runways at NYFW

    Vintage Glamour Rules the Runways at NYFW

    Melissa Meisel, Associate Editor||September 12, 2016
    A look at trends in cosmetics and hairstyling.

  • Rock n Roll

    Rock n Roll

    Melissa Meisel, Associate Editor||September 6, 2016
    A new sunscreen applicator is slowly making noise in the industry.

  • Lauder’s Latest Patents

    Lauder’s Latest Patents

    September 1, 2016
    A composition with NIR light emitting material, a skin care device and more awarded to this beauty business giant.

  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.

  • And Now for Something Completely Different…

    And Now for Something Completely Different…

    August 15, 2016
    Phlur is out to make you rethink fragrance packaging.

  • The Butler Does It

    The Butler Does It

    August 15, 2016
    A new green cleaning product at your service.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • It

    It's a Shoe In!

    Melissa Meisel, Associate Editor||August 8, 2016
    Butter London links up with footwear designer for special collaboration.

  • The Power of Three

    The Power of Three

    Melissa Meisel, Associate Editor||August 1, 2016
    Iles Formula tri-system for tresses garners a celebrity following.

  • Athletes, Not Objects

    Athletes, Not Objects

    Nancy Jeffries, Contributing Editor||August 1, 2016
    Dove Unveils My Beauty billboard in Times Square.

  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Enter Éclair

    Enter Éclair

    Christine Esposito, Associate Editor||July 5, 2016
    A new naturals line rolls out in Rite Aid stores nationwide.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.