• US-based media company Alpha Media Group has reached an agreement with Omni Scents to introduce the first fragrance collection for men from Maxim, a men’s lifestyle magazine. The Maxim Fragrance Collection from Omni Scents will premiere in Fall 2013 with worldwide distribution in department stores and fine fragrance retailers.
“Maxim is more than a magazine. It is a lifestyle brand that resonates with men all over the world,” said Neil J. Katz founder, president and CEO of Omni Scents. “When Maxim holds an event there is worldwide interest. Our job will be to harness and bring that excitement, fun and suggestiveness to the fragrance world. This launch should be a heck of a ride.”