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Axe and Dove Men+ Roll Out Face Care Products

March 14, 2013

• Two of Unilever’s biggest brands are entering the facial skin care category. The Dove Men+Care Face Range collection includes face wash, face lotion, shave gel and post-shave balm. Products come in Hydrate+, advanced protection for dry skin to ensure it feels smooth and cared for; Sensitive+, which is dermatologist-tested for soothing relief to reduce redness and shaving irritation; and Revitalize+, which instantly revives tired skin with a light, refreshing formula and fragrance, according to Unilever.


Left: Dove Men+Care has a new face wash. Right: Axe offers a Chilled variant in its new facial care range.
The Axe Face range includes similar products—Face Wash, Shave Gel and Hydrator, a 2-in-1 post-shave gel and moisturizer. There are four variants: Chilled, which combines icy cool ingredients to refresh skin; Shield, which soothes skin; Boost, which has micro-beads; and Controil, which is designed to combat oily skin.

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