Head & Shoulders tapped All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim as its “Mane Man” ambassador, adding him to a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers and Olympian Michael Phelps.
During an event in New Orleans surrounding Super Bowl XLVII, Keisel passed the baton, so the speak—it was a shampoo bottle—to Wilson, marking the handoff from football season to baseball season.
L.A. Angels pitcher C.J. Wilson and Pittsburgh Steelers Brett Keisel celebrated the launch of new Head & Shoulders with Old Spice by throwing Mardi Gras beads on Bourbon Street in New Orleans. Photo by Cheryl Gerber/Invision for Head & Shoulders/AP Images.
Wilson will be part of an integrated campaign that will include traditional advertising, public relations, in-store displays at major retailers and a consumer engagement movement set to launch this month. He will help promote the new Head and Shoulders with the scent of Old Spice.