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NAD's recommendation for DermaDoctor advertising



Published March 14, 2013
Related Searches: lotion sunscreen treatment claims
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• The National Advertising Division (NAD) has recommended that DermaDoctor discontinue advertising claims that state or suggest the company’s “Photodynamic Therapy Laser Lotion” offers the same benefits as physician-administered light treatments. NAD found the company could continue to promote the lotion as a “moisturizer” and broad spectrum SPF 30 sunscreen. NAD requested the DermaDoctor provide support for claims that appeared in print advertising. The company, in its advertiser’s statement, said it “fully supports NAD’s mission and thanks NAD for the opportunity to work collaboratively with NAD in this matter.”


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