03.14.13
• Selecting the ideal Carmex lip balm and skin care product is now easier for shoppers thanks to a new look that brightens up store shelves with fresh packaging emphasizing the brand’s eye-catching yellow and red label, said the company.
The new upscale look provides a consistent, unified appearance along product lines. From the brand’s original lip balm in the iconic jar, to lip balm tubes, premium lip balm sticks and Moisture Plus in the stylish slant-tip applicator, this new look captures the integrity and tradition of Carmex while communicating specific brand benefits, said the company in a press statement.
The new packaging displays updated label information sharing that Carmex products containing Sun Protection Factor (SPF) have been reformulated to use broad spectrum SPF. While Carmex has always protected lips and skin with quality ingredients and “family-approved” formulas, the new Broad Spectrum formula raises the bar on sun protection. According to the Skin Cancer Foundation (www.skincancer.org), broad-spectrum sunscreen is recommended to offer protection against both UVA and UVB rays.
“Extensive research went into this new look. With the expansion of our product line over the years, the new packaging helps customers easily identify our products and the specific skin care solution that they are seeking,” said Paul Woelbing, president, Carma Laboratories, maker of Carmex lip balm and skin care products. “Carmex has been a trusted brand for three generations and will continue to provide moisturizing protection for lips and skin.”
The packaging refresh also includes Carmex skin care products, including Hydrating Lotion, Healing Cream and Healing Ointment. The new packaging was initially reflected with the launch of the two newest Carmex lip balm products: Pomegranate-flavored Ultra Smooth Lip Balm and Lip Conditioner.
More info: www.mycarmex.com
The new upscale look provides a consistent, unified appearance along product lines. From the brand’s original lip balm in the iconic jar, to lip balm tubes, premium lip balm sticks and Moisture Plus in the stylish slant-tip applicator, this new look captures the integrity and tradition of Carmex while communicating specific brand benefits, said the company in a press statement.
The new packaging displays updated label information sharing that Carmex products containing Sun Protection Factor (SPF) have been reformulated to use broad spectrum SPF. While Carmex has always protected lips and skin with quality ingredients and “family-approved” formulas, the new Broad Spectrum formula raises the bar on sun protection. According to the Skin Cancer Foundation (www.skincancer.org), broad-spectrum sunscreen is recommended to offer protection against both UVA and UVB rays.
A fresh look for a classic personal care brand. |
The packaging refresh also includes Carmex skin care products, including Hydrating Lotion, Healing Cream and Healing Ointment. The new packaging was initially reflected with the launch of the two newest Carmex lip balm products: Pomegranate-flavored Ultra Smooth Lip Balm and Lip Conditioner.
More info: www.mycarmex.com