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Prestige Beauty Healthier in US

March 14, 2013

According to NPD, US prestige beauty sales rose 7% last year, ahead of growth posted in many other regions of the world.

Prestige Beauty Growth by Country: 2012 vs. 2011
Country $ Percent Change
US +7
UK +5
Mexico +5
France -1
Italy -4
Spain -7
Argentina -10

Sources: U.S., France, U.K., Italy, Spain: The NPD Group, Inc.; Mexico: Segmenta Projected Sell In/Sell Out; Argentina: Segmenta Projected Sell In/Sell Out, 12 months ending Sept. ‘12

NPD’s figures, which came from its 2013 “Hot Off The Press” event—co-hosted this year by the Cosmetic Executive Women—revealed that US performance outpaced growth in the UK and Mexico (both up 5%), while sales in other countries, such as France, Italy Spain and Argentina, declined.

“Even though consumer confidence continues to waver, there is momentum at both ends of the price and product spectrum,” noted Karen Grant, vice president and senior global industry analyst. “In 2012, along with smaller categories in beauty, we are seeing investment spending on premium-priced makeup, skin care, fragrance, as well as premium-priced sets, which lead in growth once again. Even in Europe, where the economic environment is more challenging, the major premium-priced category, fragrance, was positive. Premium-priced products remain one of the brightest spots in beauty and will continue to carve out market share across all categories and geographies in the New Year.”

Grant continued, “In the U.S., although we have seen some tempering in sales performance, compared to 2011, growth remains positive for both the prestige and mass channels. The trend of prestige beauty outpacing mass beauty continues to be evident since the recessionary period of 2009 and will likely continue into 2013.”

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