Breaking News

Unilever Posts Double-Digit Gains

March 14, 2013

• Once again, Unilever showed that it knows a thing or two about selling shampoo and soap bars in emerging markets. Led by sales gains in India, Brazil and other growth countries, the company reported 2012 sales rose 10.5% to €51.3 billion ($68 billion).

In a conference call with reporters, Unilever executives took the time to single out strong sales of hair care products and soaps in emerging markets such as Latin America and Asia.

“We’re making much clearer choices—allocating resources, and concentrating where we see the most potential,” said Jean-Marc Huet, chief financial officer. “It could be the launch of Tresemme in Brazil, Indonesia and India. It could be the launch of this product in the US, Magnum (ice cream) in the Philippines, Bertolli Gold (olive oil spread) in the Nordics, the UK—the list continues.”

Top-selling products in 2012 included Dove Damage Therapy hair care and Rexona Maximum Protection deodorant.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017