Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue January 2015
 •  Do You Like Money?  •  Unilever Starts Omo Production in China  •  Shot To The Body  •  Jumei Bulks Up Beauty Roster  •  Issac Mizrahi Expands Into Beauty
Print

Unilever Posts Double-Digit Gains



Published March 14, 2013
Related Searches: lip cream oil financial
Post a comment
• Once again, Unilever showed that it knows a thing or two about selling shampoo and soap bars in emerging markets. Led by sales gains in India, Brazil and other growth countries, the company reported 2012 sales rose 10.5% to €51.3 billion ($68 billion).

In a conference call with reporters, Unilever executives took the time to single out strong sales of hair care products and soaps in emerging markets such as Latin America and Asia.

“We’re making much clearer choices—allocating resources, and concentrating where we see the most potential,” said Jean-Marc Huet, chief financial officer. “It could be the launch of Tresemme in Brazil, Indonesia and India. It could be the launch of this product in the US, Magnum (ice cream) in the Philippines, Bertolli Gold (olive oil spread) in the Nordics, the UK—the list continues.”

Top-selling products in 2012 included Dove Damage Therapy hair care and Rexona Maximum Protection deodorant.


blog comments powered by Disqus