Breaking News

Unilever Posts Double-Digit Gains

March 14, 2013

• Once again, Unilever showed that it knows a thing or two about selling shampoo and soap bars in emerging markets. Led by sales gains in India, Brazil and other growth countries, the company reported 2012 sales rose 10.5% to €51.3 billion ($68 billion).

In a conference call with reporters, Unilever executives took the time to single out strong sales of hair care products and soaps in emerging markets such as Latin America and Asia.

“We’re making much clearer choices—allocating resources, and concentrating where we see the most potential,” said Jean-Marc Huet, chief financial officer. “It could be the launch of Tresemme in Brazil, Indonesia and India. It could be the launch of this product in the US, Magnum (ice cream) in the Philippines, Bertolli Gold (olive oil spread) in the Nordics, the UK—the list continues.”

Top-selling products in 2012 included Dove Damage Therapy hair care and Rexona Maximum Protection deodorant.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.