Breaking News

18- to 24-year-old girls think it’s important for guys to have clear and smooth skin,

April 4, 2013

A recent survey conducted by Axe found that 97% of 18- to 24-year-old girls think it’s important for guys to have clear and smooth skin, yet only 27% of guys are using the right products to care for their face.

To educate guys on how the right face products can help them score in the game of attraction, the new Axe Face range launched AxeFacescore.com, a site where users can learn more about the new range of Axe Face products, identify what kind of skin type they have and select which Axe Face product solves their specific skin care needs.

Axe teamed up with action film star Adrianne Palicki and Denver linebacker Von Miller to host the Facescore launch event on March 5 in New York City. Palicki and Miller went head-to-head in a series of physical and mental challenges that tested their ability to save face under pressure. All challenges tied back to the new products.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.