A recent survey conducted by Axe found that 97% of 18- to 24-year-old girls think it’s important for guys to have clear and smooth skin, yet only 27% of guys are using the right products to care for their face.
To educate guys on how the right face products can help them score in the game of attraction, the new Axe Face range launched AxeFacescore.com, a site where users can learn more about the new range of Axe Face products, identify what kind of skin type they have and select which Axe Face product solves their specific skin care needs.
Axe teamed up with action film star Adrianne Palicki and Denver linebacker Von Miller to host the Facescore launch event on March 5 in New York City. Palicki and Miller went head-to-head in a series of physical and mental challenges that tested their ability to save face under pressure. All challenges tied back to the new products.