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Güd Signs Carly Rae Jepsen As Spokesperson



Published April 4, 2013
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Carly Rae Jepsen is feeling “güd.”
Güd, Burt’s Bees’ natural personal care brand aimed at Millennials, has named multi-platinum, Grammy nominated singer/songwriter Carly Rae Jepsen as its first spokeswoman. A print ad will appear in May issues of leading fashion, beauty and lifestyle publications such as Glamour, Allure and Cosmopolitan.

The Burt’s Bees’ brand said the singer was an obvious choice. Her high energy, sing-along sound which is self-described as “flower-child pop,” making Jepsen a perfect match for güd’s mash-up of indulgent fragrances and natural formulas with names like Orange Petalooza and Pearanormal Activity.

The güd collection includes 36 SKUs spanning body and hair care in five scents. Jepsen will help promote the newest SKUs, the Red Ruby Groovy line.

More info: www.güdhappens.com


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