Breaking News

L'Oréal Acquires Interconsumer Products Limited

April 15, 2013

L'Oréal has acquired the health and beauty business of Interconsumer Products Limited (ICP), a Kenyan firm which has strong positions in the hair and skin care markets and recorded sales of approximately $19.5 million 2012.
 
This acquisition highlights the strategic importance of Africa for L'Oréal and demonstrates our confidence in this region and its market potential driven by a rising middle class, growing income and long tradition of beauty practices.
 
L’Oréal says the  acquisition is an important milestone in the country as it broadens its product offer with accessible brands, and strengthens the group's position in the mass market.  The purchase will also accelerate L’Oréals’s development in Eastern Africa, according to  Geoff Skingsley, EVP, Africa and Middle East Zone.
 
L'Oréal already owns and commercializes the brands of SoftSheen Carson, a leader of the Afro-specific market, across Africa. It has led innovation in the hair relaxer, hair care and color categories over the last year. Its operation in Kenya includes education for salons and hairdressers, and the development of improved retailing for beauty products. The acquisition of the ICP brands will extend our knowledge of the market and increase our reach in Kenya and provide a regional manufacturing base for expanded operations, the company said.
 
L'Oréal East Africa is based in Nairobi since 2011. With SoftSheen Carson and Mizani brands, L'Oréal East Africa offers products which benefit from the technological innovation developed by the Group's laboratories and Institute for Ethnic Hair and Skin Research based in Chicago.
 
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers