Method has launched its first TV advertising campaign in a regional test. The 12-year-old company has brought its “Clean Happy” digital campaign to cable television with a buy in seven markets throughout 2013. The ads will run in markets including San Francisco, Denver, and Philadelphia and can be seen on top rated shows on Bravo, E! and Food Network.
A blend of high frequency cable, targeted online video, display and social media support is designed to help Method grow brand awareness and deepen engagement in key markets in the US and Canada, according to the company.
In 2012, Method introduced its “Clean Happy” videos in the social media channel with 90+ approval ratings and grew its Facebook community nearly 10-fold.
Testing in social media has allowed the brand to progress to a regional cable TV ad and national digital buy by adapting existing creative assets for broader scale channels.
“We are excited to bring the Method story to more people,” said Alison Worthington, Method’s chief marketing officer.
Method partnered with advertising agency Mekanism to create and produce the campaign, which includes 15-, 30- and 60-second spots featuring Method’s core products.
The spots serve as an invitation to join ‘People Against Dirty’ on Facebook, where fans have access to ‘Method of the Month’ deals, discounts and product promotions, giving people a new way to clean happy each month.