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New Gloss at Jane Iredale

Published April 4, 2013
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• Mineral makeup brand Jane Iredale is set to debut a new collection of PureGloss Lip Glosses ($24), featuring a new formula, a new tube and new shades, along with the most popular existing shades. From nudes to berries to plums, and everything in between, the collection offers a total of 18 shades that soothe, hydrate and nourish lips. The new, long-lasting formula provides a natural-looking, sheer tint of color, along with berry flavors and antioxidant benefits.

The collection features 11 new shades. Seven top-selling shades are being relaunched with the new formula and tube: Soft Peach, Iced Mocha, Raspberry, Pink Candy, Candied Rose, Sugar Plum and Cosmopolitan. PureGloss Lip Glosses are formulated in a base of organic oils including moringa butter, lotus flower wax and orange peel wax.
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