During National Sleep Awareness Week, P&G’s Downy and ZzzQuil joined forces to help consumers create an environment that is conducive for falling asleep.
“Downy Infusions Lavender Serenity fabric softener and Downy Unstopables Lush in-wash scent booster are products that help create the perfect sleep atmosphere,” said Carolina Rogoll, Downy’s brand manager. “There are many things within your sleep habits that you cannot control, but the environment should not be one of them.”
On March 7, during National Sleep Awareness Week, the duo hosted the Downy and ZzzQuil Sleep Fest in New York City’s Penn Station. Beds with Downy-washed sheets showcased the benefits of relaxing and long-lasting scents, and experts, including Dr. Joseph Ojile, National Sleep Foundation board director, and HGTV’s interior designer and host Taniya Nayak, also discussed ways to ensure a cozy night of sleep.