Breaking News

Playtex has hired Rocker Andrew W.K.

April 4, 2013

Sex, Wipes and Rock ‘n Roll? Playtex has hired Rocker Andrew W.K. to promote its new line of intimate wipes called Fresh and Sexy.

Introduced last month, the wipes are designed for both men and women to use before and after sexual activity. They’re the latest in a wave of items created by consumer product makers trying to expand feminine care brands into new categories.

Hiring Andrew W.K., a long-haired rocker known for songs with titles like “Party Hard” from his breakout 2001 album “I Get Wet,” to promote the brand is one way to push the message that the wipes are for both men and women. He kicked off his duties hosting a “Fresh and Sexy”-themed party at the South by Southwest Interactive conference in Austin, TX.

The Playtex product hit store shelves on Valentine’s Day and sells for $5.99 to $7.99.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Bite Now

    Bite Now

    Christine Esposito, Associate Editor||May 2, 2016
    Is the time finally right for beauty-from-within to move into the mainstream?

  • Boxed Out?

    Boxed Out?

    Tom Branna, Editorial Director||May 2, 2016
    Salon sales outpace mass-market results in the highly competitive, highly fashionable and yes, highly-colorful hair color cat

  • That’s Awesome!

    That’s Awesome!

    May 2, 2016
    Extracts & Ingredients highlights the newest ideas in efficacious oils for the personal care market.