Sanofi has rolled out Allegra Anti-Itch Cooling Relief Cream and Allegra Anti-Itch Intensive Relief Cream in drug, grocery and mass merchandiser stores nationwide, taking the Chattem brand into new territory.
Sanofi purchased Chattem Inc. for $1.9 billion in 2009, mainly for its OTC business, which is headlined by Allegra. Chattem now operates as theConsumer Healthcare Division of Sanofi US.
Allegra Anti-Itch Cooling Relief provides fast cooling relief for hot, itchy skin while Allegra Anti-Itch Intensive Relief provides moisturizing relief for itchy, dry and irritated skin. Both products provide temporary relief from the pain and itching associated with insect bites, minor skin irritations, sunburn, rashes due to poison ivy, poison oak or poison sumac, and minor cuts and scrapes. They also temporarily protect and help relieve chapped or cracked skin, according to the company.
"We identified an opportunity in the topical anti-itch category and leveraged our experience with Allegra Allergy to introduce a new product for common skin irritations that not only helps stop the itch but also provides a moisturizing benefit," said John Stroud, EVP, marketing, Chattem.
Itchy skin can be triggered by a chemical in a person's body called histamine. Histamine is a person's immune system reacting to an irritant, like an insect bite or poison ivy. Allegra Anti-Itch Cream acts as an antihistamine, going beneath the surface of the skin to stop the itch at its source. In addition, the moisturizers and vitamins A, C and E in Allegra Anti-Itch Cream help soothe the skin, and the allantoin protects the skin while it gets back to normal after scratching.
Allegra Anti-Itch Cream is indicated for adults and children ages 2 and up. The suggested retail price is $4.99-$6.99.