Suave Professionals has once again teamed up with Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes style and beauty secrets from the hit show and sharing them in the new Suave Shine Suite on Suave.com, a robust digital destination where guests can access the latest trends and enter for a chance to win prizes including $100,000.
According to David Rubin, VP-marketing hair, US, Unilever, the brand’s continued relationship with “Fashion Star “celebrates exceptional trendsetting talent and spotlights the integral role Suave Professionals styled hair plays in creating the overall look.”
Among the exclusive content featured in the Suave Shine Suite is a new webisode series hosted by “Fashion Star” Season 1 fan favorite Orly Shani. Each week, Shani will bring viewers exclusive interviews and features with designers, trendsetters and industry influencers, including Richie and Suave Professionals Celebrity Stylist Theodore Leaf. Additionally, consumers can register for a free sample of new Suave Professionals Moroccan Infusion products.