In related news, to celebrate its recently-launched Telescopic Shocking Extensions Mascara, L’Oréal Paris has kicked off a nationwide digital contest inviting consumers to upload a photo of their shocking and bold beauty handiwork to www.lorealgetnoticed.com.
Each week during the six-week contest, one lucky winner will have her look featured in L’Oréal Paris’ Shocking Extensions Telescopic Mascara online campaign. The six weekly winners will also receive a year’s supply of Shocking Extensions Telescopic Mascara and qualify to win a chance at the grand prize.
The grand prize winner will receive an all-expense paid trip to New York City to be photographed by a notable celebrity photographer and featured in a national print advertisement, and a five-year supply of L’Oréal Paris cosmetics. The grand prize winner will be chosen by a panel of top beauty experts, including L’Oréal Paris consulting makeup artist, Billy B.