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Dove’s Newest Campaign Hits Home with Women

Published May 3, 2013
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• Score another hit for Dove’s marketing team. Dove’s newest Real Beauty campaign—a video that has gone
viral—showcases that the way in which women depict themselves is dramatically different from how others perceive them. 

Unveiled in April, the brand’s short film called “Real Beauty Sketches” explores how women view their own beauty in contrast to what others see. The film features Gil Zamora, a veteran, FBI-trained forensic artist who creates composite sketches of seven women who were hidden behind a curtain. He uses their self-descriptions as the basis of his drawings. Most of the sketches drafted from the stranger’s point of view showed a more beautiful, happier and frequently more accurate portrayal of the women and further demonstrates that, when it comes to how they look the biggest beauty pressure is the pressure they put on themselves.

The Dove Real Beauty Sketches film can be viewed at dove.us/realbeautysketches and via Facebook.

Dove’s new “Real Beauty Sketches” video reveals how women
view themselves, and what others see.

Gil Zamora, an FBI-trained forensic artist, sketches a woman in
Dove’s new campaign.

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