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Things Are Wild at Banana Republic

May 3, 2013

New scent debuts in September.


Banana Republic will launch Wildbloom Rouge in September. The scent, developed by Givaudan, is described as a floral, woody fragrance. Top notes include green apple, sparkling bergamot, fresh clementine, juicy plum and dwy guava. Middle notes include magnolia, freesia petals, sheer jasmine and water hydrangea. Base notes include warm amber, cashmere musk and creamy sandalwood

"The romance of a pink and orange painted sky while the sun sets on the ocean's horizon was the inspiration behind Wildbloom Rouge," says Banana Republic Creative Director & Executive Vice President, Simon Kneen. "This scent is for a sensual woman with a shimmering, chic personality."

Wildbloom Rouge is captured in a statuesque bottle that reflects the mysterious, sexy and charming qualities of the woman who wears this sensual fragrance. Richly romantic, the flower adornment is a deep shade of rouge casually constructed in velvet with a burgundy grosgrain ribbon.

Wildbloom Rouge (1.7 fl oz/50 mL) will retail for $48.

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