Editorial

Finally, a Site For Sore Eyes

By Tom Branna, Editorial Director | May 3, 2013

Happi.com debuted in 1996 and we’ve been attracting visitors—now more than 50,000 each month—ever since. A few years ago, management decided to take the plunge and spend millions, okay thousands, to hire an online media consultant to rework, revamp and reinvigorate our websites. Our hired gun showed up dressed in black from head to toe with a bit of a faux hawk to boot. He was everything we weren’t and we hung on his every word. After all, a hipster must know everything about the Brave New World of the Worldwide Web, right? The result? A sharp looking site that was—like our consultant—draped in black. It was the Johnny Cash of websites, a veritable online Roy Orbison. Editors were pleased and the sales team cheered, but not every employee was happy with the new improved Happi.com.

“You can’t put the ENTIRE site in black,” cautioned our lone, in-house online guy who had been left out of the development process.

“Just shut up and do it,” we responded using somewhat gentler language.

Reluctantly, he did it. The big day came, the site was launched, and we sat back and waited for the accolades to pour in.
Comments arrived quickly, but not all of them were what we expected.

“I’m an old man,” said our first critic. “The new site is difficult to read.”

“Can’t print out an article,” complained another. “Your site uses up all my ink.”

Uh, oh. Happi.com, we have a problem. But by then, our consultant was off in cyberspace discovering new sites that needed his attention.

Fast forward a few years and Rodman Media, our parent company, has built its own strong team of programmers, led by our online director Paul Simansky, to tackle several redesigns among our 10 magazines. Now, it’s our turn and when you visit Happi.com, we think that you’ll be pleased with the results.

The new Happi.com is dynamic, cleaner, features bigger graphics and is user-friendly to help you find exactly what you need to create the next generation of personal care and household products.  We hope you enjoy the new site. We welcome your comments…especially you long-suffering old-timers who’ve been squinting at the computer screen for the past few years.

Tom Branna
Editorial Director
tbranna@rodmanmedia.com
blog comments powered by Disqus
  • Use Your Illusion

    Use Your Illusion

    Melissa Meisel, Associate Editor||June 13, 2016
    Hourglass excels with ‘Illusion’ skin tint.

  • Fresh Fragrances: The Inside Scoop

    Fresh Fragrances: The Inside Scoop

    Melissa Meisel, Associate Editor||May 31, 2016
    Rob Luby, CEO of InStyle Fragrances, shares the latest scent stories.

  • Brighten Your Smile

    Brighten Your Smile

    Melissa Meisel, Associate Editor||May 16, 2016
    Mouthwash utilizes French essential oils and Dead sea salt.

  • Messaging Tips That Reassure Potential Customers

    Messaging Tips That Reassure Potential Customers

    Scott Garrison, manager, SKIM ||June 20, 2016
    Marketing tips from shelf to shopping cart.

  • Tips for Entrepreneurs

    Tips for Entrepreneurs

    Christine Chang and Sarah Lee,, founders of the ecommerce site and brand consultancy Glow Recipe||June 6, 2016
    Step up to 'Shark Tank' and more!

  • Is Your Hair IPhone 7 Equivalent?

    Is Your Hair IPhone 7 Equivalent?

    Philip Pelusi, hair care expert and founder of Tela Beauty Organics by Philip Pelusi P2 by Philip Pelusi and Performance X2||May 23, 2016
    Hair trend preview and the revolutionary technology that supports them from Philip Pelusi.