Breaking News

2012’s Most Successful New Launches

June 6, 2013


The Febreze Car Vent Clip was
a 2012 New Product Pacesetter,
according to IRI.
• In 2011-2012, nearly 1,900 new CPG brands hit retail shelves across the US multi-outlet geography, which includes traditional grocery, drug and mass-market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. But according to Information Resources, Inc. (IRI), only 11% met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status.

The 200 top-selling CPG launches of the year—dubbed “IRI’s New Product Pacesetters’”—each captured more than $13 million in year-one sales across the multi-outlet geography, with an individual average of $39.5 million in first-year revenues.

In the non-food arena, average year-one dollar sales for the top-100 brands were $36.1 million. Several long-standing trends remain important, including professional results in the home, healthier and happier pets and sustainability, and the new launches across non-food aisles addressed these trends. But the most powerful launches of the year took it a step further, according to IRI.

“Consumers want more results with less effort, ideally at a lower price point versus professional services, and Pacesetter non-food manufacturers really delivered in 2012,” noted Susan Viamari, editor of Times & Trends, IRI. “From health and beauty care to home and pet care, CPG manufacturers leveraged new ingredients and advancing technology to empower consumers in more ways than ever before.”

More info: www.iriworldwide.com
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.