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2012’s Most Successful New Launches

June 6, 2013


The Febreze Car Vent Clip was
a 2012 New Product Pacesetter,
according to IRI.
• In 2011-2012, nearly 1,900 new CPG brands hit retail shelves across the US multi-outlet geography, which includes traditional grocery, drug and mass-market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. But according to Information Resources, Inc. (IRI), only 11% met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status.

The 200 top-selling CPG launches of the year—dubbed “IRI’s New Product Pacesetters’”—each captured more than $13 million in year-one sales across the multi-outlet geography, with an individual average of $39.5 million in first-year revenues.

In the non-food arena, average year-one dollar sales for the top-100 brands were $36.1 million. Several long-standing trends remain important, including professional results in the home, healthier and happier pets and sustainability, and the new launches across non-food aisles addressed these trends. But the most powerful launches of the year took it a step further, according to IRI.

“Consumers want more results with less effort, ideally at a lower price point versus professional services, and Pacesetter non-food manufacturers really delivered in 2012,” noted Susan Viamari, editor of Times & Trends, IRI. “From health and beauty care to home and pet care, CPG manufacturers leveraged new ingredients and advancing technology to empower consumers in more ways than ever before.”

More info: www.iriworldwide.com
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