The 200 top-selling CPG launches of the year—dubbed “IRI’s New Product Pacesetters’”—each captured more than $13 million in year-one sales across the multi-outlet geography, with an individual average of $39.5 million in first-year revenues.
In the non-food arena, average year-one dollar sales for the top-100 brands were $36.1 million. Several long-standing trends remain important, including professional results in the home, healthier and happier pets and sustainability, and the new launches across non-food aisles addressed these trends. But the most powerful launches of the year took it a step further, according to IRI.
“Consumers want more results with less effort, ideally at a lower price point versus professional services, and Pacesetter non-food manufacturers really delivered in 2012,” noted Susan Viamari, editor of Times & Trends, IRI. “From health and beauty care to home and pet care, CPG manufacturers leveraged new ingredients and advancing technology to empower consumers in more ways than ever before.”
More info: www.iriworldwide.com