• Heliae, an Arizona-based algae technology company, and The Clarecastle Group have entered into a strategic partnership to bring novel algae-based products to the health and beauty industry. A firm comprised of former cosmetic and personal care industry executives, The Clarecastle Group has a century of collective relevant expertise in designing, formulating, branding and launching novel cosmetic and personal care products.
Heliae’s technology platform, Volaris, offers the “next generation of product innovation and customization to the health and beauty industry.” Combined with a world-class algae science team and a robust library of species, Heliae is forging a path to a novel category of sustainable marine ingredients for cosmetics and personal care, according to the firm, which is backed by members of the Mars family.
“There are over 100,000 strains of algae on the planet, each with a different product profile,” said Heliae President Dan Simon. “Until now, the industry has barely scratched the surface with algae as a feedstock. Linking Heliae’s technology with the industry experience of Clarecastle is an opportunity to bring algae to the forefront of the cosmetics world.”
“We’ve watched algae with interest, but Heliae is offering a true differentiator,” said Robert Phillips, managing director of The Clarecastle Group. “The concept of a sustainable marine ingredient that is natural, customized, and grounded in sound science is one which will endure. We are eager to work with Heliae—there is no better technology partner to enable this novel ingredient category.”
Paula Simpson, nutricosmetics expert and health & beauty advisor to Heliae, said the company is thrilled to have Clarecastle. “Heliae has the science and product development ability, but Clarecastle brings a market understanding which will help connect passionate demand with the next generation of sustainable ingredients. This is a powerful partnership for the industry.”
More info: www.heliae.com