Breaking News

Algae Tech Firm Forges Deal with Clarecastle

June 7, 2013

• Heliae, an Arizona-based algae technology company, and The Clarecastle Group have entered into a strategic partnership to bring novel algae-based products to the health and beauty industry. A firm comprised of former cosmetic and personal care industry executives, The Clarecastle Group has a century of collective relevant expertise in designing, formulating, branding and launching novel cosmetic and personal care products.

Heliae’s technology platform, Volaris, offers the “next generation of product innovation and customization to the health and beauty industry.” Combined with a world-class algae science team and a robust library of species, Heliae is forging a path to a novel category of sustainable marine ingredients for cosmetics and personal care, according to the firm, which is backed by members of the Mars family.

“There are over 100,000 strains of algae on the planet, each with a different product profile,” said Heliae President  Dan Simon. “Until now, the industry has barely scratched the surface with algae as a feedstock. Linking Heliae’s technology with the industry experience of Clarecastle is an opportunity to bring algae to the forefront of the cosmetics world.”

“We’ve watched algae with interest, but Heliae is offering a true differentiator,” said Robert Phillips, managing director of The Clarecastle Group. “The concept of a sustainable marine ingredient that is natural, customized, and grounded in sound science is one which will endure. We are eager to work with Heliae—there is no better technology partner to enable this novel ingredient category.”

Paula Simpson, nutricosmetics expert and health & beauty advisor to Heliae, said the company is thrilled to have Clarecastle. “Heliae has the science and product development ability, but Clarecastle brings a market understanding which will help connect passionate demand with the next generation of sustainable ingredients. This is a powerful partnership for the industry.”

More info: www.heliae.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017