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Bell Flavors & Fragrances Opens Innovation Center in Mexico

June 6, 2013

• MEXICO:  Bell Flavors & Fragrances has opened a state-of-the-art innovation center in its Guadalajara, Mexico operation. The 900-square-meter facility, Centro Innovación Bell (CIB), uses both sustainable “green” building technologies and LEED rated systems and will serve as a hub of new product creation, customer collaboration and direct consumer testing for Bell´s customers in the Mexican market and other parts of Latin America. 

The CIB facility has two state-of-the-art fragrance laboratories that offer capabilities in creation and application testing for fragrances in three key categories: personal care, household care, and cosmetic consumer products. These laboratories are accompanied with a consumer product sensory laboratory that will enable Bell to test new flavors and fragrances directly with its customers in preference and sensory driven testing. 

The facility is also equipped as a culinary center with three test kitchens focused on developing and tailoring Bell´s sweet, beverage and savory flavors for distinct, locally relevant taste preferences.

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