Boldface Group, Inc. has entered into a licensing agreement with Pretty Ugly, LLC, creator of the popular Uglydoll brand, to expand the category of beauty and personal care line of products. Boldface intends to build a range of products and accessories that will speak to the unique personality of the Uglydoll brand and its devoted followers of all ages, and entice new followers along the way. Products will include soap, shower and body care products as well as lip balms, fragrance, bath accessories and more.
In January 2013, Universal Partnerships & Licensing announced it had entered into an agreement to expand the digital category of the imaginative Uglydoll world by launching interactive and wireless content, such as apps, games, widgets and virtual goods. A feature film based on the Uglydoll characters is currently in development.