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European Travelers Demand Cleanliness

June 6, 2013

• SWITZERLAND: A P&G Professional European study reveals guests expect a “spring clean standard of cleanliness all year round.” According to a recent study by P&G Professional, 61% of European customers expect operators to maintain those standards throughout the year.

P&G Professional, which conducted the study across five European countries, found that perceptions about spring-cleaning vary across the continent. The Italians, Germans and French, for example, are almost twice more likely than the British or Spanish to associate spring with cleaning; a quarter of them say it is important for restaurants and hotels to do a deep clean during springtime although most of them agree that year-round cleaning is critical.  

In the study, a staggering 97% of guests agreed that cleanliness is the most important factor when choosing a restaurant, café, bar or hotel—more important than cost, service, location and perks. The French seem to be the most impulsive guests, as 23% of respondents would simply walk out of the establishment if it wasn’t clean enough. British and Germans, the study found, would complain to the staff directly.

The study was conducted by Populus Limited in March 2013 and involved 500 respondents (100 in each in UK, France, Germany, Italy and Spain).

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