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Procter & Gamble Files Lawsuit Against CAO Group

Published June 7, 2013
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• Procter & Gamble has filed a lawsuit in the Southern District of Ohio charging CAO Group with violating P&G’s intellectual property by manufacturing and selling its “Sheer White,” “Sheer FluorX” and “Sheer DesenZ” products.

P&G is suing CAO Group in order to protect its investment in its technology and its Crest Whitestrips business.

“P&G has made significant investments in the innovations behind our Crest Whitestrips products. We treat infringements of our intellectual property rights protecting these innovations very seriously,” said Deborah P. Majoras, chief legal officer of P&G. “By filing a lawsuit against CAO Group, we are taking steps to protect this investment and our business.”  

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