Breaking News

AmorePacific Helps Cancer Patients

July 10, 2013

• CHINA: AmorePacific Corporation is helping bring out the beauty and confidence in Chinese female cancer patients via its “Make Up Your Life” campaign. The campaign is designed to help patients overcome the emotional distress and depression they experience while fighting against disease and keep a positive attitude toward their inner beauty and life. In turn, such a positive attitude is expected to raise their will to accept treatment proactively and boost their immunity.

The AmorePacific staff uses its expertise in bringing out beauty, including makeup, skin care, and hairdressing, to help female cancer patients who suffer from sudden changes in their appearance such as changes in their skin and hair loss during the course of cancer treatment.

On June 7, AmorePacific China hosted the campaign at the Shanghai Cancer Recovery Club. Sixty patients were in attendance. During the event, they experienced personal makeovers along with a lecture by professional makeup artists. The event also helped participants regain their confidence and inner and outer beauty through activities such as writing messages for a tree of hope, fashion shows and a dance performance.

The Shanghai Cancer Recovery Club, a collaboration partner for this campaign, is a leading cancer recovery NGO established in Shanghai in 1989. Through more than 20 years of various activities and partnerships with hospitals, it now has over 13,000 members fighting against cancer. This is the second year that the Club has participated in the AmorePacific Make Up Your Life Campaign.
blog comments powered by Disqus
  • Kitchen Counter Cosmetics

    Kitchen Counter Cosmetics

    Christine Esposito, Associate Editor||May 2, 2016
    LOLI box marks the convergence of natural and organic ingredients, subscription service and DIY cosmetic chemistry.

  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • Erasing the Signs of Aging

    Pauline Rouaud-Tinguely, David Boudier, Sylvain Mazalrey, Jenny Laumonier, Isabelle Cruz, Gu00e9raldine Bon, Karine Perrinet, Bu00e9ranger Tassy, Brigitte Closs, Silab R&D, Saint-Viance, France||May 2, 2016
    Silab researchers explain how by acting on the endogenous hyaluronic acid pathway.

  • I Want It All

    I Want It All

    Melissa Meisel , Associate Editor||May 2, 2016
    Skin care moves beyond the basics with pampering formulations with unique components and novel functions.

  • Wacker Builds on Its Success

    Wacker Builds on Its Success

    Tom Branna, Editorial Director ||May 2, 2016
    The silicone maker had a good 2015 and expects the gains to continue in 2016, driven, in part, by success in the Americas and