The morning started off with discussions focused on leadership and business development led by Timothy Lauren, Bell VP of US fragrance sales. Topics also covered interactive olfactive mapping and descriptions using an innovative presentation on the fragrance breakdown of various notes that constitute categories of a fragrance genealogy. This fragrance genealogy training session is designed to help identify what type of fragrance will work best with a product, according to the company. The training is a vital step for industry experts and Bell’s sales team to continuously analyze the key fragrance notes and how these fragrances can be described in descriptor terms.
“Speaking about a fragrance is a language in itself; it is not an exact science but our groups look to continuously train so that we are all speaking a similar language,” said Vern Murawski, senior perfumer.
A “Candle 101” demonstration covered the different types of candle waxes and provided an in-depth look into the world of candle creation.
In addition, Mintel’s global personal care analyst Meredith Hollihan discussed consumer personal care trends specifically highlighting fruity fragrance trends.