Breaking News

Bells Holds Annual Fragrance Workshop

July 10, 2013

The natural beauty of the Chicago Botanic Garden was the perfect setting for Bell Flavors & Fragrances’ annual fragrance workshop, at which the company brings together its sales, R&D, and marketing teams from North America and Canada to set up an environment that allows them to truly think creatively and ultimately bring innovation to Bell’s future projects.

The morning started off with discussions focused on leadership and business development led by Timothy Lauren, Bell VP of US fragrance sales.  Topics also covered interactive olfactive mapping and descriptions using an innovative presentation on the fragrance breakdown of various notes that constitute categories of a fragrance genealogy. This fragrance genealogy training session is designed to help identify what type of fragrance will work best with a product, according to the company. The training is a vital step for industry experts and Bell’s sales team to continuously analyze the key fragrance notes and how these fragrances can be described in descriptor terms.

“Speaking about a fragrance is a language in itself; it is not an exact science but our groups look to continuously train so that we are all speaking a similar language,” said Vern Murawski, senior perfumer.

A “Candle 101” demonstration covered the different types of candle waxes and provided an in-depth look into the world of candle creation.

In addition, Mintel’s global personal care analyst Meredith Hollihan discussed consumer personal care trends specifically highlighting fruity fragrance trends.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers