Breaking News

Bells Holds Annual Fragrance Workshop

July 10, 2013

The natural beauty of the Chicago Botanic Garden was the perfect setting for Bell Flavors & Fragrances’ annual fragrance workshop, at which the company brings together its sales, R&D, and marketing teams from North America and Canada to set up an environment that allows them to truly think creatively and ultimately bring innovation to Bell’s future projects.

The morning started off with discussions focused on leadership and business development led by Timothy Lauren, Bell VP of US fragrance sales.  Topics also covered interactive olfactive mapping and descriptions using an innovative presentation on the fragrance breakdown of various notes that constitute categories of a fragrance genealogy. This fragrance genealogy training session is designed to help identify what type of fragrance will work best with a product, according to the company. The training is a vital step for industry experts and Bell’s sales team to continuously analyze the key fragrance notes and how these fragrances can be described in descriptor terms.

“Speaking about a fragrance is a language in itself; it is not an exact science but our groups look to continuously train so that we are all speaking a similar language,” said Vern Murawski, senior perfumer.

A “Candle 101” demonstration covered the different types of candle waxes and provided an in-depth look into the world of candle creation.

In addition, Mintel’s global personal care analyst Meredith Hollihan discussed consumer personal care trends specifically highlighting fruity fragrance trends.
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.