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Burt's Bees Is Creating A Buzz...



Published June 19, 2013
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In observance of National Pollinator Week, which began June 17, Burt's Bees  is giving away 85,000 bee-friendly wildflower seed packs through its wesbite and it aims to create 10,000 acres of healthy pollinator forage by 2020 through sustainable agriculture and pollinator forage projects funded through the Burt's Bees Greater Good Foundation.
 
Due to poor nutrition and a number of challenges, honeybees have been facing rapid declines since 2006, and losses this winter affected 31.1 percent of all colonies in the US.
 
"Each of us lives in a habitat, and we have the opportunity to invite pollinators to share it with us. By sharing a bit of lawn, a school yard, a farm border, or an office landscape with pollinator-friendly plants, we create a connection that supports the very plants and pollinators that feed us<” said Laurie Davies Adams, Pollinator Partnership's executive director.

The natural personal care brand has put a foodie spin on the campaign, having enlisting beekeeping chefs from the InterContinental Hotels & Resorts brand to serve up mouth-watering "bee-pollinated" recipes all inspired by the hotels' own rooftop apiaries. The bee-inspired signature menu is available this week at select InterContinental hotels The recipes will be posted at www.burtsbees.com/wildforbees,

"Bees are the reason Burt's Bees exists. Co-founder Burt Shavitz's hives made the wax in our first products—and bees continue to inspire our culture, our products and our vision for a more sustainable world," said Paula Alexander, Burt's Bees Director of Sustainable Business. "A world without bees is simply unimaginable. We won't let it happen."
 
"Burt's Bees continues to fund bee health research through the Honeybee Health Improvement Project , created in collaboration with the Pollinator Partnership in 2007 at the onset of Colony Collapse Disorder, to seek proactive solutions to the numerous threats facing bee populations.

"Bees are the reason Burt's Bees exists. Co-founder Burt Shavitz's hives made the wax in our first products—and bees continue to inspire our culture, our products and our vision for a more sustainable world," said Paula Alexander, Burt's Bees Director of Sustainable Business. "A world without bees is simply unimaginable. We won't let it happen."


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